Eye Revolution were commissioned to shoot the Honda stand at EICMA, the International Motorcycle Show in Milan, one of the most significant events in the motorcycling calendar. Honda were showcasing their full range and unveiling the Crosstourer concept bike, a centrepiece moment that drew considerable attention from press and show-goers alike.
The challenge
The brief came with a fixed constraint: the virtual tours had to be live at 10.30am on the morning of the public opening. Access to the stand was granted at 6.30pm the previous evening, leaving 16 hours to shoot nine virtual tours, retouch and deploy, working through the night from the hotel.
The delivery
All nine tours launched on schedule at 10.30am. The Crosstourer concept bike and the full Honda range were live and explorable online from the moment the show opened to the public.
What the client said
Client, Honda
“I knew Eye Revolution were the right company to work with when I phoned them with what seemed like an impossible brief and they immediately responded with ways to tackle the logistical issues. Given access to the Motorcycle Show stand in Milan with only 16 hours before the site was due to be live, they worked through the night, photographing, retouching and deploying from the hotel to create an interactive experience that was fundamental to the launch. Failure was not an option. In front of the client in pre-production through to final execution Eye Revolution were professional throughout and inspired confidence by only promising what they were sure they could deliver whilst tackling everything with an optimistic problem-solving attitude. The expertise they brought to the project was invaluable and they became very much part of the team. I wouldn’t hesitate to recommend them whatever the project.”
We’ve undertaken a number of projects where we have delivered virtual tours live at a fixed public moment. Find out more about our fast turnaround virtual tours.
