Custom Virtual Tour Interfaces
Eye Revolution has been designing and building custom virtual tour interfaces since 2007, for clients ranging from The National Gallery and the Royal Household to global brands and advertising agencies.
A virtual tour interface is the layer that turns a set of 360 tours into a single interactive, branded experience. It’s everything the viewer sees and uses around the tour itself: navigation, hotspots, floorplans, pop-ups, multimedia, branding, and any of the more advanced features a project calls for.
We design and build these interfaces from scratch, tailored to each project. Off-the-shelf players give you a generic viewer. A custom interface lets your tour look, feel, and behave like part of your own brand, with the specific features your audience actually needs.
Every interface we build follows your brand guidelines exactly: colours, typography, logos, and tone. And every one is built around what the project needs to do, whether that’s e-learning integration, lead capture, VR compatibility, multilingual support, or live in-tour conferencing.
What we build, and what it can do
We build every interface from scratch around the project brief. Branding, navigation, and behaviour are all bespoke. The list below is what we’ve put into recent builds, grouped by what each feature does for the viewer. Most interfaces use a handful of these, not all of them.
Brand and first impression
- Branded interface matching your colours, typography, and logo so the tour feels like a natural extension of your website
- Custom loading screens with branded animation or progress indicators
- Intro screens using aerial high-resolution stills or custom-produced video to set the scene
- Call-to-action buttons for “Book Now”, “Contact”, or whatever conversion the tour exists to drive
Navigation and exploration
- Intuitive navigation through thumbnails, menus, and floorplans
- Floorplan or map interfaces to orient viewers across multiple scenes or locations
- Info pop-ups triggered by hotspots, containing text, images, video, or sound
- Intro pop-ups with short welcome messages or context for each scene
- Zoomable high-resolution images for viewers who want to inspect detail up close
Accessibility, by default
Every interface we build is designed to a WCAG 2.1 AA standard by default, with screen reader support, keyboard navigation, and structured content alternatives. Where AAA is the right answer, we deliver to that. Our accessible virtual tours page explains how we approach it.
Media and interactivity
- Audio integration for voiceovers, ambient sound, or music
- Aerial 360 and drone video integrated alongside ground-level tours
- E-learning integration with quiz cards, SCORM tracking, and LMS-compatible modules
- Embedded 3D models with custom lighting and animation
Reach and distribution
- Cross-platform compatibility across mobile, tablet, and desktop, with no app or plugin required
- VR headset support for Apple Vision Pro, Meta Quest, and other HMDs
- Offline playback for trade shows, exhibitions, or remote locations
- App store-ready packaging for Apple, Google, or Oculus
Multilingual interfaces
We build multilingual virtual tour interfaces for clients whose audiences span more than one language.
This covers everything visible in the tour: UI labels, navigation menus, scene names, hotspot content, pop-ups, and any embedded media text. The language switcher itself is designed as part of the interface, not bolted on, so it fits the visual style of the rest of the build.
You can see an example in our New Brewery Arts tour, which runs across multiple languages.
Multilingual support is scoped and quoted as part of the wider interface project. Talk to us about your requirements.
Integrations and advanced features
- Live in-tour conferencing so you can guide a client through the space in real time
- Analytics integration with Google Analytics or your own tracking, to measure views, hotspot engagement, and conversions
- Lead capture forms built into the tour itself
- E-commerce integration linking products or enabling direct shopping
- CMS integration for dynamic content that updates without redeveloping the tour
- Password protection for restricted or premium content
Selected work
A virtual tour interface only really makes sense once you’ve seen one. Here are just a few of the many that we’ve built.
- The National Gallery A custom interface for one of the world’s most-visited art galleries. The Gallery sends the tour link to every venue hire enquiry before a viewing, so prospective clients can explore the spaces before they book a visit.
- New Brewery Arts Multilingual support across the whole tour, built to WCAG 2.1 AA standard.
- V-ZUG Mayfair A showroom tour with custom hotspots and product information, designed so V-ZUG’s team can use the tour as a sales aid with clients who can’t visit in person.
- Belstaff Centenary Exhibition A bespoke interface built around a brand-heritage exhibition, with archive material woven into the spatial experience.
- BBC Studioworks A working broadcast facility documented for clients planning productions, with detailed information about each studio space accessible through the interface.
- Fluid Glass An interactive showroom tour with custom navigation and a brand-led visual treatment.
“Eye Revolution developed an interface which enabled us to incorporate key facts on features of the Chapel. The virtual tours exceeded expectations and in stunning detail enable visitors to explore.”
Chapel of St George, Windsor Castle
Ready to talk about your project? Get in touch and we’ll give you a clear, tailored quote.
How it works
A custom interface build typically runs over two to three weeks from brief to delivery, though we’ve built much faster when a deadline has demanded it, including building the interface before the shoot.
The process:
- Brief We talk through your goals, audience, brand guidelines, and the specific features you need. If you’re not sure what’s possible, we’ll suggest options.
- Design We design the interface to your brand, share early visuals, and agree the navigation and feature set.
- Build We develop the interface, integrate any required third-party tools (analytics, CRM, LMS, e-commerce), and test it across devices.
- Delivery You receive the completed interface as files you own outright, with no ongoing fees. Most clients host the tour themselves; we can host it for you for a small annual fee if you prefer.
A note on ongoing costs
We don’t charge subscriptions or per-view costs. Once the interface is built, the files are yours to host wherever you want and use however you want. If you’d prefer us to handle hosting, we can arrange that for a small annual fee. This matters because some virtual tour providers tie you into a monthly licence and your tour stops working the day you stop paying. We don’t work that way.
Ready for a custom virtual tour interface?
Every interface we build is priced individually because every project is different. Tell us what you’re trying to achieve and we’ll give you a clear, tailored quote with no surprises. Get a quote.
Questions? We’ve got the answers.
Think of the virtual tour as the 360 content itself. The interface is what lets people explore it, with your branding, menus, pop-ups, and all the interactive features that make it useful and engaging.
Yes, that’s the idea. We’ll follow your colours, fonts, logos, and style to make sure the tour feels like a natural extension of your brand.
The timings depend on the complexity of the project, but most bespoke interfaces take a week or two from planning to delivery. However, for projects with a tight deadline, we can work faster – even building the interface before the shoot. Talk to us about your deadlines, and we’ll work with you to achieve them.
Yes. We can add lead capture forms, link directly to your site, or connect to your CMS or CRM so everything works together seamlessly.
Yes, we’ll provide everything you need to add the completed custom virtual tour interface to your own website. If you’d rather we host it for you, we can arrange that too.
Yes. Every new interface we build is designed to WCAG 2.1 AA standard by default, with screen reader support, keyboard navigation, and structured content alternatives. Where a project requires AAA, we can deliver to that standard. See our accessible virtual tours page for full details.
Absolutely. We design every interface to look and work smoothly on phones, tablets, and desktops, so your visitors get a good experience wherever they are.
Yes – we have built VR compatible virtual tours for our clients to use in an HMD (a Head Mounted Display such as Apple Vision Pro or Meta Quest).
No, visitors can view the tour in any standard web browser on mobiles, tablets, or desktops without any special software.
Yes. We build multilingual interfaces to specification, covering everything the viewer sees: navigation, menus, hotspot content, scene names, and embedded text. The language switcher is designed as part of the interface rather than added as an afterthought. Multilingual support is scoped and quoted as part of the wider project. Talk to us about your requirements.
Custom interfaces are quoted individually because the scope varies hugely from project to project. A straightforward branded interface over a single set of tours is one thing; a multilingual, e-learning-integrated build with live conferencing is another. Once we know what you need, we’ll give you a clear quote with no ongoing fees. Get a quote.
Absolutely not. We hand you all the files and they’re yours forever, to do with as you please, without any ongoing costs. Most clients host their own virtual tours. If you’d prefer us to host it for you, then there would be a small annual cost for hosting.
Yes, we can handle updates, new content, or additional features as your needs evolve. Just let us know and we’ll keep everything running smoothly.
Yes. Your tour can integrate with Google Analytics so you can track views, interactions, and conversions, all integrated with your existing reporting tools.