Eye Revolution created the 360 image of Room 36 at the National Gallery, which forms the opening of the National Gallery’s Imaginarium experience. We create high-calibre, versatile 360 photography for museums and galleries.
We’re delighted to announce that the National Gallery’s new Imaginarium opens with our interactive gallery 360 of Room 36. Introduced by Sir Ben Okri, The Imaginarium is a beautifully crafted and engaging experience, and we’re incredibly proud to see our imagery forming the opening. The project shows how a beautifully crafted 360 image can anchor something ambitious, while staying fast, accessible and easy to explore.
The Imaginarium blends sound, gentle prompts, poetry and subtle animation to encourage you to slow down and look again at the art – familiar or new. Thus, you can discover it on a deeper level. It guides users on a personal journey through the paintings.
Extending the use of a gallery 360
Our high-quality 360s are versatile assets. Their use can be extended beyond just virtual tours. Thus, when they’re produced with care, they can be repurposed across channels and formats without losing clarity or impact. Here are a few ways our clients use them:
- Immersive entry points for interactive experiences and microsites.
- Learning and interpretation layers for arts and culture audiences, combining audio, captions and hotspots.
- High-resolution zoomable detail to show craft, texture and materials close-up.
- VR-ready versions for events and installations, optimised for modern headsets
- Aerial 360s to set context and scale before dropping into ground-level views.
- Use on channels, for instance, Google Business profiles and Facebook as interactive assets.
In short, our 360s are flexible building blocks. Capture them well and they will work hard for years.
Safe hands for prestige projects
We’ve spent two decades producing 360 virtual tours for organisations who need an exceptional finish and reliable delivery. From gallery 360s to car interior spins.
If your stakeholders care about consistency, accessibility and polish, you’ll be in good company.
More to come with the National Gallery
We’re very excited to share that there’s a bigger National Gallery project launching soon. We can’t wait to see it go live and share it with you.
Thinking about a virtual tour or 360 photography?
If you’re planning something that needs to feel exceptional and perform flawlessly, we’d love to help. Tell us about your space and your audience; we’ll suggest a practical route that balances quality, performance and budget.
Get in touch to talk about your project.
Questions about Gallery 360s and their use?
A Gallery 360 is a high-quality, interactive panoramic image. It lets people explore your space online or on-site. A gallery 360 can include hotspots, captions, audio, and zoom. You can use it as a microsite entry point, on a kiosk, or within a larger digital experience. See examples in our portfolio.
Our 360s are versatile assets that you can repurpose across channels. Use it for learning and interpretation with audio and captions, for high-resolution detail of craft and materials, for VR and installations, for aerial context, and for marketing, PR, and social clips. One capture, many outputs!
Yes. We can deliver fast web versions, headset-ready 360s, and high-resolution crops for print. We carefully manage colour, and accessibility and hosting are considered from the start. So, if you’d like advice for your location, please do get in touch.