Archive note: this project sits in our event and exhibition archive. Some third-party links may have changed since launch.
An Exhibition 360 Tour Brief
Global creative communications agency Imagination partnered with Eye Revolution to create the ‘Canon Live Visit’. This was an exhibition 360 tour of the Canon stand at photokina, the world’s leading photography and imaging fair in Cologne. With more than 180,000 visitors from over 150 countries, the aim was to welcome a global audience onto the stand online and let them explore new products as if they were there.
The experience needed five 360 scenes with rich content and a multilingual interface, delivered close to show opening.
The challenges
The tour had to go live precisely in-step with the show. We were on standby to shoot as soon as stand build finished, whatever time of the day or night that was. The hope was that the stand would be complete and empty ready for us to shoot the evening before opening.
Not only would the 360s have to be ready for the launch the next day, but the interface (in 6 languages) with hotspots opening movies, product pages, etc would have to be seamlessly integrated for launch too. As one of the world’s biggest and best camera manufacturers, we felt it an enormous compliment (and not a little daunting) to be asked to create images for Canon. It goes without saying that the images had to be absolutely flawless, however short the turnaround time allowed.
The execution
We had done as much of the programming framework as possible in advance. We started shooting after midnight and were shooting into the early hours of the morning. The shoot was demanding as there were many staff members still working on last minute touches to the event space that couldn’t appear in the final 360s. We had our programmers and retouchers on standby in London waiting to work on the files and get everything in place. The 360s and content were all being approved in the morning and the entire project went live the moment Photokina’s doors opened as planned.
Exhibition 360 Tour: The results
The Canon Live Visit featured five 360-degree interactive panoramas, allowing virtual visitors around the world to roam around the Canon stand. The experience included clickable hotspots, highlighting key messages and providing content relating to products across the Canon range, in 6 languages. Each hotspot includes links to related movies and product pages as well as Live Stage Presentations and ‘Canon Live TV’ daily episodes.
Please click here to launch the tour.
Recognition
- Conference Awards: Shortlisted for Best Conference by an Events Agency
- Canon Europe President s Award: Imagination won the award for outstanding innovation at photokina, Cologne
You can check out another Canon exhibition project in New York here. You can also visit these links to see more of our exhibition and events tours.
Note: As a live event project that has now passed, some external video links may no longer be available.
Page last updated: December 2025