Virtual Tour FAQs

Here are answers to our most frequently asked questions about planning, shooting and delivering a 360 virtual tour. If your question isn’t covered, just call us on 020 360 30231 or send us a message and we’ll be happy to help.

How does the shoot process work?
What happens in post-production?
How does the interface & hosting work?
How is accessibility handled?
How much does a virtual tour cost?
What additional options are available for my virtual tour?
How can I make the most of my virtual tour?
What is your social & environmental impact?

How does the shoot process work?

How do I prepare for a 360 shoot?

We’ll give you clear, tailored advice before your shoot so everything’s ready to look its best. From simple styling tips to practical prep ideas, we’ll help make sure your 360s really shine.

How long does it take to photograph a 360 image?

It varies a bit. A quick 360 can take just a few minutes, while complex subjects like car interiors might need a full day in a studio. Most projects fall somewhere in between, and we’ll always plan timings with you in advance.

Do you use lots of equipment?

No, we keep things low-impact. We use ambient light and avoid cables to make shooting in live spaces smooth and unobtrusive. We can also supply RAMS if needed.

Are you fully insured for all shoots?

Yes. We have Public Liability, Employer’s Liability and Professional Indemnity insurance. We’re happy to say that in many years we’ve not once needed to use any of these!

Will people appear in my virtual tour? Can they be blurred?

That’s up to you. Some clients like having people for energy and scale, while others prefer empty spaces for a cleaner look. We can also blur or remove people in post-production if needed.

Can you shoot multiple locations in one day?

Often, yes. For larger projects, we’re experienced at covering several sites in a day where geography allows. Tell us what you have in mind and we’ll help plan it.

How many people are needed on the shoot?

Usually just one 360 photographer. If you’ve booked extras like video or drone footage, there may be additional crew. We always recommend having at least one client representative on-site to check everything is set up as you want it.

What if the weather is bad on the day of the shoot?

UK weather can be unpredictable, so we’ll always discuss contingency plans in advance for any outdoor shots. We’ll help find the best solution to keep your project on track and looking great.

What happens in post-production?

What is ‘Post-Production’?

Each 360 is rendered, ‘stitched’ together (because each 360 is made up of lots of individual images), colour-balanced, given an initial retouch, and output. It’s where a lot of the magic happens that makes your tour look sharp and beautiful!

Do you retouch the images?

We give all 360s an initial retouch to ensure they look as good as they can. Extra retouching is also available where needed.

Can you retouch something out that I don’t like?

If you find that there’s something in the scene that needs changing, this can usually be done. For example, a client may decide that they would like signs removed, or would like to tidy up a patchy lawn. It’s always much better and more cost-effective to get as much as possible right ‘in-camera’ on the shoot day.

How quickly will I receive my 360 content?

For most projects, you will receive your demo within 5 working days of the shoot. If you require a more rapid turnaround, please talk to us as this can often be achieved. We sometimes work through the night on location to meet tight deadlines.

How does the interface and hosting work?

What’s a virtual tour interface?

The interface contains all of your 360s and makes it easy for users to navigate through them. These can be very simple, with users clicking thumbnails to move between areas, or can incorporate floorplans or maps for navigation. For some clients, they’re a way to communicate content, so there can be info pop-ups which deliver info about a particular feature, there can be downloadable brochures, embedded video, sountracks or voiceovers. Talk to us about your requirements and we’ll be glad to guide you through the options that are right for you.

What makes your 360 content load so quickly?

Each 360 image is sliced into thousand of tiles which are then loaded on demand as the viewer moves around the image. This ensures that only the tiles that are being requested are downloaded, thus the bandwidth is reduced and the tour loads quickly.

How easy is it to get the virtual tour onto my website?

It’s very easy; it’s intended to be plug and play. Of course if you need any support or experience any problems, we offer support to help you with this.

Who hosts the virtual tours?

For most companies, it’s best to host the virtual tours on your own server. This contributes to your SEO and gives you control over your digital assets. However, if you’d prefer we host it for you, we can do this. Please let us know what you prefer.

Will the 360 tours work on mobile devices?

Yes! Our 360 tours are fully cross-platform, working seamlessly on desktops, laptops, mobiles, and tablets – no special software is required.

What elements can my interface include?

Your virtual tour interface can be customized with a variety of elements. Here are some just some of the features you might want to consider:
Branded Design to incorporate your logo and brand guidelines.
Navigation Tools such as floorplans, maps, menus or thumbnail bars to help guide users through the tour.
Pop-ups that can display additional information, such as text, images, or videos.
Audio such as background music, voiceovers, or sound effects.
Video: Embed videos or even live webcam feeds to provide dynamic content.
Live In-Tour Conferencing: Facilitate real-time interactions within the tour
Accessibility Options: Ensure the tour is accessible to a wider audience by incorporating features that comply with accessibility standards.
VR Compatibility: Design the tour to be compatible with Virtual Reality headsets, offering an immersive experience for users with VR equipment.

Can I find out more about interfaces?

There’s lots more information available on our Custom Virtual Tour Interface page.

How is accessibility handled?

Why is accessibility important in virtual tours?

Accessibility ensures that all users, including those with disabilities, can explore virtual spaces. It also helps businesses comply with legal requirements and improve user experience for a broader audience.

What are accessibility overlays, and are they effective for virtual tours?

Accessibility overlays are tools that allow users to adjust website or virtual tour settings to meet their needs, such as changing contrast or text size. However, research indicates that these overlays can interfere with users’ existing assistive technologies and may not fully address accessibility needs. We recommend integrating accessibility features directly into the virtual tour design. Learn more in our article on Virtual Tour Accessibility Overlays and Widgets.

Can my virtual tour be accessible to users with disabilities?

Virtual tours can be made more inclusive by adhering to WCAG 2.2 standards. We will talk with you about how your virtual tour can meet these standards. 

Can I find out more about accessibility?

There’s more information about accessible virtual tours here.

How much does a virtual tour cost?

How much does it cost?

We’d love to be able to give you a price here, but the reality is that every project is different. Pricing depends on the type and complexity of your project. Once we understand your requirements, we’ll guide you through the options and provide a tailored quote.

We guarantee that our tours provide excellent value; we create high-quality, future-proof virtual tours that stand the test of time. Get in touch, and we’ll be happy to discuss your needs!

Are there any ongoing costs?

No. Once your content is shot, there are no ongoing costs at all. If you’d like us to host your tours for you then there would be an annual fee for hosting.

What additional options are available for my virtual tour?

Can you shoot stills at the same time as my virtual tour?

Absolutely. You can read more about our stills service here.

What about getting a drone 360?

We can capture drone-based 360° images to complement your virtual tour. Every location is different – we operate within CAA regulations and can quickly assess feasibility remotely to determine what’s possible for your shoot.

Please do get in touch, and we’ll be happy to guide you through the options. You can also view some aerial 360 examples.

Do you offer video too?

Yes – we can shoot high-quality video production to enhance your virtual tour or as a standalone service. This includes intro videos, explainer videos, aerial footage, interviews, and timelapse shots.

You can find out more here: Video Production

Making the most of your virtual tour

How can I use the 360 content once it’s delivered?

Once your virtual tour is complete, you have a worldwide, perpetual licence to use the content in any media you choose. It’s yours to share wherever you need, whether that’s on your website, social channels, or other platforms.

I want to use the 360s elsewhere, is this possible?

Once you have fantastic content, it’s good to ensure that it’s seen as widely as possible. Many platforms support 360 content, including Facebook, Google Business, and Google Maps. We recommend sharing your 360s across these platforms to maximize visibility.

Talk to us about how you can showcase your virtual tours across multiple channels.

What about tracking the results of the tour?

Your virtual tour can be linked in to your site’s analytics, ensuring you can track the performance of the tour.

Is my virtual tour compatible with VR?

Our tours can be designed to work beautifully on VR headsets, creating an immersive experience for users. It’s a different medium with its own requirements, so we’d plan the design with VR in mind from the start. Find out more here.

What is your social and environmental impact?

How do you reduce the environmental impact of your shoots?

We offset all business miles travelled for our shoots, helping to minimise our carbon footprint. We also use low-impact shooting methods wherever possible, keeping equipment light and setups simple to reduce energy use and disruption.

Do you offset your energy use?

Yes. All our energy consumption is offset to help lower our environmental impact. We’re committed to responsible business practices and continually look for ways to reduce emissions in our day-to-day operations.

Do you support charities or non-profits?

We offer a 10% discount for registered charities. In addition, we run an annual Charity of the Year project where we provide a pro bono virtual tour to support a chosen organisation, helping them share their work and reach more people.

Where can I learn more about your environmental policy?

We’ve set out more detail about our approach on our Environmental Policy page. If you have questions or suggestions about how we can do even better, we’re always happy to talk.


We hope that our virtual tour FAQs have been useful. There really is no substitute for having a chat though, so we’re always very happy to discuss your project and answer any questions you may have. Please don’t hesitate to get in touch.