We no longer supply branded VR headsets. However, this page explains what to ask suppliers, what to watch for, and how to make your 360 content work brilliantly in headsets. If you need help planning the viewer journey or a headset-friendly version of your tour, talk to us.
What branded VR headsets are good for
Branded VR headsets are a cost-effective way to put short 360 experiences into people s hands at events, mailers and press packs. They work with most modern smartphones and are best for experiences of a few minutes at a time.
Types of brandable viewers
- Cardboard viewers: Lowest unit cost. Good for short campaigns and one-off use.
- Fold-flat with better lenses: Higher quality, more comfortable, better optics. Good for repeated use.
What to ask potential branded VR headset suppliers
- Print options and finishes
- Minimum order quantities and price breaks
- Lead times, assembly and fulfilment to multiple addresses
- Device compatibility and simple onboarding (QR code or short URL)
- Packaging, insert cards and any AR codes you plan to use
- Sustainability credentials, recycled stocks and recycling info
Artwork and print
Provide vector logos and clear brand guidelines. Ask for a cutter guide and a proof that shows folds, flaps and lens cut-outs so key artwork is never obscured.
Lead times and quantities
Build in time for artwork checks and print. Typical minimums start in the low hundreds, with better pricing at higher volumes. Large mailings may need staged fulfilment.
Optimising your 360 content
Getting your 360 content ready for your branded VR headsets
- Keep the first load fast on mobile data
- Use a simple splash screen with one clear instruction
- Provide a short, polished experience rather than a long one
- Include an easy exit back to your site or enquiry form
- Consider captions or brief on-screen prompts where helpful
Common pitfalls to avoid
- Overlong experiences that cause fatigue
- Small UI elements that are hard to read in a viewer
- Dark footage that degrades on some phone screens
- Complex onboarding with multiple steps
How we can help
If you are planning a headset-based campaign to showcase a 360 tour, we can advise on the viewer journey and create a headset-friendly build. We can also supply assets for your supplier, such as QR landing pages, short URLs and insert card copy.
VR Headset FAQs
No. We do not supply headsets. This page is a practical guide to buying them and making the most of your 360 content.
Yes. Most smartphone-based viewers will work with a tour optimised for mobile. We can advise on the best setup for your audience.
Aim for two to three minutes for events and mailers. Keep it focused, memorable and easy to replay.
Yes. Use campaign-specific QR codes or short URLs and measure visits, dwell time and follow-up actions.
Page last updated: December 2025