We created a 360 fashion shoot for Mother of London, the cult dark fashion label.
FROM THE ARCHIVE | Please note: this fashion project includes artistic nudity.
Why a 360 fashion shoot?
A 360 fashion shoot gives art direction something extra. Viewers can stand inside the set, move between positions and study styling, makeup and texture in context. It works as an interactive fashion lookbook for campaign launches, press previews, buyer appointments and digital showrooms.
How we filmed it
We shot the images for the 360 fashion shoot in Los Angeles. The post-production work was done in our studio in London. We built each panorama from many frames to ensure the best possible finish. The set was lit for depth and sheen, then every stitch-together was hand-finished so silhouettes look natural and tones stay true. The result is an immersive editorial lets the viewer step into the set.
What brands can do with it
- Add hotspots for collection notes, prices and fabrics
- Host remote walk-throughs for press or buyers
- Publish as an interactive lookbook on your site
- Reuse assets on socials and in showrooms
Will it work for your brand
Yes. The same approach suits high fashion, couture, beauty and costume, as well as emerging designers who want their world to feel tangible online.
About Mother of London
Mother of London blends corsetry, armour-like silhouettes and subculture references into bold, theatrical fashion. Their creative direction is fearless and it shines in 360. View the 360 fashion shoot here.
Open the link on your phone and drop it into a headset to experience the set in the round, or browse on desktop and explore at your own pace. Stills photography © Allan Amato | 360 interactive images © Will Pearson.
If you’d like to talk about a 360 fashion shoot concept you have in mind, we’re always delighted to help. You can get in touch here or call us on +44 (0) 20 360 30231.
Page last updated: December 2025