Google My Business 360 Integration
Your Google My Business 360 can help you drive traffic and increase click-throughs, or it can fall flat by delivering poor quality content. This is often the very first ‘window’ customers have into your business and brand. Many businesses haven’t yet taken control of their business listings and the first images that prospects see are poor quality stills or even phone pictures that other customers have uploaded.
Your Google My Business listing (GMB) can be a powerful marketing tool. It gives you the opportunity to showcase the look and feel of your business. Thus enhancing your online visibility and driving traffic to your website.
It’s an important element in the SEO strategy for any business, appearing both on Google’s organic search as well as Google Maps and other Google search platforms.
Adding 360 degree images (virtual tours) to your Google My Business listing is a valuable opportunity to encourage interaction and engagement with current and potential customers.
Google Trusted Photographers
We are a Google Trusted Photographer Agency. We will help you to optimise your Google My Business listing, creating 360s of your location to be displayed in your Google Business page. This additional use of your 360 image assets offers a further interactive platform to engage new customers. A Google My Business 360 has been found to increase the potential click throughs to your website.
A study by IPSOS found that listings with photos and a virtual tour are twice as likely to generate interest in your business. (Impact of Search Listings for Local Businesses, 2014)
Facebook Business 360s
Interactive 360-degree photos can also be used on your business’s Facebook page. Viewable on mobiles and desktop, the 360 images can be used as your main cover image and also as timeline posts.
Next steps
The Eye Revolution team have been creating virtual tours that work hard for our clients for many years. Consequently, we have a wealth of experience and expertise in how to photograph your space for maximum impact. To discuss 360 degree photography of your premises or assistance with integrating your 360 images into your Google My Business listing or Facebook page please click here to get in touch.