Gigapixel photography gives viewers the chance to dive deep into an image and explore details that would normally be lost. Many of the projects shown here use that capability for very practical reasons, whether that’s creating an interactive treasure hunt, revealing the texture of a work of art or producing a panoramic backdrop for a major campaign.
These examples highlight how gigapixel photography can be used within marketing, digital experiences and large-scale installations. Some briefs have involved creating cityscapes that users can zoom into to uncover hidden clues. Others have focused on producing detailed visuals for galleries, cultural projects or commercial environments.
You’ll also find examples where gigapixel images sit within a wider interactive build, sometimes forming part of a virtual tour. This page is only a small glimpse of the gigapixel work we’ve delivered. If you’d like to explore ideas for a campaign or project of your own, we’d be happy to help so please do get in touch.
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Gigapixel Treasure Hunt
Celebrity Cruises We were commissioned to create gigapixel 360s of several European cities. These were to be the centrepiece of a fiendishly difficult gigapixel treasure hunt campaign for Celebrity Cruises. The aim was to have such high resolution 360 images that viewers could get lost in them whilst seeking out the code which allowed them…
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Macro Gigapixel
Big from Small… A brief came in to create a high resolution photograph that would print beautifully at 7 x 7 meters. Nothing out of the ordinary for us as we specialise in high resolution, big images. But there was a catch – the subject was a single gerbera flower with a diameter of 10cm.…
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London Skyline: Enhanced Gigapixel
Articlating space beautifully can be a struggle. We’ve created a suite of tools to help simply manage and display content in an attractive and intuitive way. This examples makes use of an enhanced gigapixel to present content to an audience. In this demo, a gigapixel cityscape is used as an opening movie. When you click…
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M&S Christmas Campaign: a gigapixel treasure hunt
This year, M&S have created a storm on social media with their festive ‘Follow the Fairies’ treasure hunt campaign. The campaign idea The fairies, ‘Magic’ & ‘Sparkle’, perform random acts of kindness, such as the Cornish primary children getting into school and finding it magically covered in snow! Initially, the two fairies were anonymous, and…
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Volkswagen Up! Sweet As, Deep Zoom Photography
The VW Up! brings VW’s upmarket feel to the city car sector. However, the Up! is fun as well as well as offering serious quality. For a recent competition the Up! was filled with (quite literally) a tonne of sweets, and people were invited to guess how many were crammed in. When the door was…
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Deep Zoom View from The Shard
Eye Revolution founder Will Pearson’s interactive 360 Shard images are featured in The Guardian today. The interactive interface shows the images in a deep zoom format, allowing users to really get up close and see the detail, as well as click on hotspots and experience an audio journey around London. Click here to view the…
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32 Metre / 105 foot Panoramic Print
We have recently been commissioned to provide a panorama that could be reproduced at a massive scale – 32 metres (105 feet) for Cable & Wireless. The image was to be displayed at a new Cable & Wireless headquarters in Bracknell, Berkshire, which has been beautifully designed by an interior architects firm. The Client selected…