Knauf is a leading global company specialising in building materials. They’ve recently opened their first ever showroom in Clerkenwell, London, showcasing their products. The 360 showroom tour is intended to highlight the new showroom as a centre for inspiration and learning to the design and architecture community.
Knauf came to us with a brief to create a 360 tour of their showroom that would reflect their brand. Precise, attractive images in high resolution would allow viewers to zoom in and see the detail. Overlaying information pop-ups would let viewers take control of the experience: finding out more about products that catch their attention, with images, text, downloadable brochures and more.
Architects and designers who are considering Knauf’s materials and systems for their next project can go through the tour and see how something looks and discover more about it. It will give a flavour of the experience they’ll have visiting the showroom in person too.
The 360s allow users to take control of their viewing experience in a way that stills don’t permit. Instead of being shown a view, they can look at an item in detail and see it in context. The info pop-up then provides additional information on those points of interest. Viewers can check out images and links to product pages, and read about the materials they click on.
To see further examples of showroom virtual tours, please click here.