Retail spaces work hard. They need to display products, tell a brand story and create an atmosphere that feels inviting the moment someone steps inside. A retail virtual tour gives customers that experience in advance. It lets them browse layouts and understand how a brand presents itself before they ever visit in person.
The examples below reflect the range of work we do in this sector. From classic brick-and-mortar shops and luxury showrooms to exhibition spaces or branded environments where merchandising is central to the visitor journey. What they all share is the need for clarity, accuracy and imagery that feels authentic for the brand.
Retailers use virtual tours in different ways. Some want a marketing showcase online. Others use tours for staff training, to help teams understand standards across multiple branches. High-end brands often use them to support product launches, press events or the rollout of new store concepts. For online shoppers, shoppable tags can turn a tour into a seamless browsing and buying experience.
If youd like to explore related work, have a look at our Showroom Virtual Tour page and Kitchen Showroom page, where we focus more on design-led spaces and specialist product environments. You’ll find a selection of retail virtual tours to explore below.
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Fluid Glass Interactive Showroom Tour
We are pleased to share a new interactive showroom tour created for Fluid Glass. Fluid Glass’ brief was simple. Capture their showroom as clients’ experience it in person, then make it a pleasure to explore online. The result is a clear, accurate walk-through that aims to support sales conversations and help people make decisions sooner.…
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V-ZUG Virtual Showroom Tour
Step Inside V-ZUG Mayfair with a Virtual Showroom Tour V-ZUG’s flagship showroom in Mayfair, is a sleek, contemporary space designed to showcase V-ZUG’s beautifully engineered kitchen appliances. But for those who can’t visit in person, their new virtual showroom tour offers the next best thing – a way their viewers can explore the showroom –…
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Burberry Hero 360 Video CAMPAIGN
You can see the Burberry Hero campaign on your smartphone here. The brief We travelled to Tenerife to shoot the 360 video for the Burberry Hero campaign. The brief for the shoot was to create a 360 video of the beach from the Burberry Hero campaign. This featured the actor Adam Driver – best known…
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Belstaff 100 Year Centenary Brand Exhibition Virtual Tour
We were delighted to produce the exhibition virtual tour for Belstaff’s 100 year centenary exhibition. Belstaff are a modern British heritage brand – now a century old. In the early days, they were pioneers in fabric waterproofing, even making tents. However, it was through their clothing for motorcycling and motorsports that they became most widely…
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Knauf Showroom Tour
Knauf is a leading global company specialising in building materials. They’ve recently opened their first ever showroom in Clerkenwell, London, showcasing their products. Our 360 showroom tour highlights Knauf’s new showroom as a centre for inspiration and learning for the design and architecture community. The brief Knauf came to us with a brief to create…
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Sibyl Colefax & John Fowler
Martin Yeoman Exhibition: ‘Over Three Decades’ Welcome to a new interior design virtual tour of the Sibyl Colefax & John Fowler showroom. It shows the ‘Over Three Decades’ exhibition by renowned painter, draughtsman & sculptor, Martin Yeoman. The exhibition was curated by Jenna Burlingham Fine Art. Martin Yeoman is a British artist. He has worked…
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Smallbone of Devizes Kitchen Showroom Virtual Tour
We were privileged to be invited to shoot a kitchen showroom virtual tour for Smallbone of Devizes, the world-renowned kitchen designers. For over 4 decades, Smallbone have been creating handcrafted kitchens, which the designers plan alongside their clients. Smallbone wanted to keep their doors open virtually 24/7, with a flawless virtual tour that allowed prospective…
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Virtual Showroom for Bulthaup Mayfair
A virtual showroom – enabling the sales process in lockdown Businesses faced enormous challenges during lockdown, especially those for whom a physical presence is vital. With their showrooms closed, these businesses were losing valuable passing traffic. And for those prospects who were already considering purchase, because they could not now visit to select products, the…
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Brookmans at Heal’s
We create luxury retail virtual tours for brands who demand finely-crafted 360 photography to showcase their products. Each 360 is the product of a workflow refined over two decades. Where our post-production studio handcrafts each image to showcase your location at its most stunning. Where we ensure that the tours boast cross-platform functionality. Where viewers…
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Rémy Martin Harvest: Cognac 360 Photography
Cognac 360 Photography – Harvesting both grapes and content When the brief is “would you like to visit Cognac at harvest-time to shoot 360s for the world’s premier cognac brand?” the answer could only ever be a resounding yes. Our friends at Pacific7 commissioned us as part of a major drinks marketing project involving photographers,…
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Canon EXPO New York
Archive note: This project sits in our events archive. Some external links from the original experience may no longer be available. Creating an EXPO virtual tour For this expo virtual tour, we travelled to New York, where we worked on a project for Canon USA. It is a real compliment for us as a photography…
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Mother Of London 360 Fashion Shoot
We created a 360 fashion shoot for Mother of London, the cult dark fashion label. FROM THE ARCHIVE | Please note: this fashion project includes artistic nudity. Why a 360 fashion shoot? A 360 fashion shoot gives art direction something extra. Viewers can stand inside the set, move between positions and study styling, makeup and…
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M&S Christmas Campaign: a gigapixel treasure hunt
This year, M&S have created a storm on social media with their festive ‘Follow the Fairies’ treasure hunt campaign. The campaign idea The fairies, ‘Magic’ & ‘Sparkle’, perform random acts of kindness, such as the Cornish primary children getting into school and finding it magically covered in snow! Initially, the two fairies were anonymous, and…
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The Balvenie
Many clients require our services to make the most of their locations, so we offer advice to prepare the location for the shoot, and then utilise our expertise on the shoot and in post-production to elevate the location and the brand. It is rare to have the opportunity to shoot 360s for a brand that…
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Marks & Spencer Visual Merchandising Training Tool
Virtual tours for training In the past, M&S had to fly hundreds of key staff members out to the flagship international stores. Not only was this a great expense with travel, accommodation and subsistence costs, and required staff to host them and train them, but it was hard to ensure that the information was disseminated…
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Shoppable Virtual Tour for Celebrity Big Brother x Very
We created a shoppable virtual tour of nine rooms in the Celebrity Big Brother house, with product tags that let viewers explore and buy in a click. The Brief Very.co.uk wanted to utilise their partnership with Channel 5 and the Celebrity Big Brother house to provide a shop window for their target audience. Eye Revolution…
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London International Fine Art Fair
The London International Fine Art Fair takes place annually at the Grand Hall, Olympia and brings together over 200 international galleries displaying fine art and antiques from ancient Chinese artefacts to Art Deco pieces. Eye Revolution were commissioned to shoot a selection of exhibition virtual tours to give potential visitors and exhibitors a flavour of…
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Elliot Rhodes, Covent Garden
Elliot Rhodes is a passionate artisan belt company; their unique system allows customers to create bespoke belts – making this accessory truly personal. The company were keen to utilise a virtual tour to showcase their contemporary belt gallery in central London, for customers to explore in advance of visiting the shop. A Long-Term Visual…
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HONDA virtual tours at the Eicma Motorbike Show, Milan 2010
For the last couple of days, Eye Revolution have been in Milan, the world’s fashion and design capital. We have been commissioned to shoot the HONDA stand at Eicma – the International Motorcycle Show, where Honda showcased their range, launching new bikes and unveiling a brand new concept bike. Time on the shoot was very…
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London International Fine Art Fair Virtual Tours
Eye Revolution were commissioned to shoot 360 virtual tours of the London International Fine Art Fair at London Olympia this year. The internationally renowned fair brings together serious collectors of fine and decorative arts with exhibitors from all over the world. The 360 virtual tours are intended to give potential visitors and exhibitors a flavour…