Below is a collection of guides and articles on commissioning, choosing, and getting the most from 360 virtual tours. Whether you’re researching for the first time or evaluating providers, you’ll find practical guidance on the questions clients ask us most often. We’ve been creating virtual tours since 2007, and these guides are written to help you recognise good work and know what to ask for.
Starting out
- A Beginner’s Guide to 360 Virtual Tours What a 360 tour is, what goes into one, and what to expect when commissioning your first one.
Choosing a provider
- Choosing the Best Virtual Tour Company How to judge image quality, longevity, portfolio strength and technical capability.
- How to Choose the Right Virtual Tour Company for Your School Specific guidance for schools, colleges and education clients.
- The End of the Google Trusted Photographer Scheme What the closure of Google’s accreditation programme means for businesses, and how to keep your Google Business listing strong.
Accessibility
- Accessible Virtual Tours Our approach to building tours that meet WCAG 2.1 AA standards from the planning stage onwards.
- Virtual Tours for Additional Needs Designing tours that genuinely work for users with cognitive or sensory differences.
- Why Accessibility Overlays and Widgets Aren’t the Answer A look at why accessibility widgets rarely deliver what they appear to promise, and what to do instead.
Specialist topics
- Custom Virtual Tour Interfaces How bespoke interface design changes what a tour can do for you.
- Shooting Car 360s: Planning for the Best Results How car interior 360s are shot, why studios beat locations, and what makes a polished result.
- Branded VR Headsets: A Practical Guide What to ask suppliers, how to prepare your 360 content, and how to plan a headset-based campaign.
Sector examples
If you’d like to see how virtual tours work in specific sectors, some of our most-explored sector pages include Property, Heritage, the Royal Household, Aircraft, Universities and Healthcare. The full portfolio is at our portfolio page.
If there’s a topic you’d like to see covered, or a question you can’t find an answer to, please get in touch and we’ll do our best to help.