A virtual showroom – enabling the sales process in lockdown
Businesses faced enormous challenges during lockdown, especially those for whom a physical presence is vital. With their showrooms closed, these businesses were losing valuable passing traffic. And for those prospects who were already considering purchase, because they could not now visit to select products, the sales process was being massively impacted.
For kitchen companies, a vital element in the sales process is face-to-face time with designers who help them put together their perfect kitchen. As lockdown was becoming inevitable, we were commissioned by bulthaup Mayfair to create a virtual showroom for them.
bulthaup Mayfair
bulthaup was the original kitchen shop on Wigmore Street in Mayfair, in what has become a shopping destination for high-end kitchens. bulthaup is renowned for its stylish, minimalist design, but functionality is always paramount. For example, a backsplash area incorporates a function box to hide unsightly essentials, so they’re always close at hand. These are kitchens which centre the user, not just the viewer.
The virtual showrooom
We shot 8 zones around the showroom. Prospective customers can browse through the ranges, clicking on info pop-ups to read more about products they like. They can click to view close-ups and lifestyle images, read text, download brochures and click links through to product pages. They can zoom in when they want to explore an eye-catching product or finish. This really allows customers to understand how the kitcken would work for them. How the various elements work to create a space which is practical and orderly as well as beautiful.
The virtual showroom allows the designers to work remotely with customers to help them envisage how the products will look in situ, designing their perfect kitchen remotely.
We commissioned Eye Revolution to create a 360 degree tour of our showroom just before the Covid-19 restrictions came in and were delighted with the quality of the photography and ease of use of the tour. We worked closely with them to add in around 30 information pop ups for visitors to find out more about the ranges and specific items that they could see along their way. This has provided us with a powerful tool to add to our website and for our design team to use with clients while unable to physically access the showroom. We were very impressed at how quickly and professionally everything was done and would have no hesitation in recommending Will and his team for 360 architectural photography and developing a tour to suit the bespoke needs of the client. Eye Revolution are a joy to work with and exceeded our expectations in making the whole process fun and stress free – we are thrilled with the results!
Shooting in lockdown
We were able to shoot safely during lockdown, following government advice and with certain precautions in place. If you’d like to understand how we can help you keep your doors open virtually and safely whatever is happening in the world, please don’t hesitate to contact us.
If you’re looking for a virtual tour company who will exceed your expectations and showcase your space to its best advantage, please get in touch with us.
Coronavirus has brought us all to unprecedented times, with the UK and much of the rest of the world currently in lockdown or quarantine. Currently, the first question people ask us is of course “Can you shoot virtual tours in lockdown?”. We’ve put together some answers to this and other vital COVID-19 frequently asked questions here:
Can you shoot virtual tours in lockdown?
Yes, we can shoot 360 tours in lockdown whilst complying with government regulations. We can shoot your 360s safely, with your cooperation and by taking sensible precautions.
How do you get to us?
For safety reasons we cannot currently use public transport and thus would always travel to a shoot by car. This may have a small impact on travel expenses but will otherwise make no difference to our clients.
What about on the shoot itself?
We keep personnel to a minimum with just one photographer from our side. We can ensure that social distancing regulations are adhered to. We take other precautions, such as keeping touching of doors, furniture etc, to a minimum. We use disposable gloves where appropriate. Every shoot is different and we take sensible precautions on each one.
Why should I consider having a 360 tour now?
This depends entirely on your business and set-up. Many businesses are struggling because they can’t physically allow prospective customers inside their premises. In the hospitality sector, a virtual tour allows online viewers to see inside, thus encouraging them to make remote bookings for when lockdown ends. For retailers, being able to virtually ‘open your doors’ is good content that will generate interest. But in addition, the 360s can also be used as part of the sales process, as it is for this kitchen designer. Companies may have spent thousands or even millions on an exhibition stand which nobody can currently see. By having a 360 tour you can still bring the exhibition to a global audience. Similarly with art exhibitions – they can still reach an audience online. A manufacturer of controlled entry systems can move their sales process online, with customers scoping out the different systems in situ.
Isn’t it better to wait?
Again, this depends on your business. What we do find is that this is often the best time of the year to shoot 360 tours when exterior 360s are required – the grass is green, trees are in leaf and the light is mostly sunny and bright with less risk of grey days, rain or high winds. This is often exactly how clients want their exteriors immortalised in the 360s. There are certain advantages in that there are fewer staff and no general public on site which makes it easier!
While it’s impossible to recreat a face-to face experience, we are all having to adapt, and this can be a great opportunity to improve your remote selling capability.
We hope that this helps answer some of your most pressing questions, but please don’t hesitate to get in touch if you’d like to discuss this further.
Stay safe and well, with best wishes from the Eye Revolution team.
We create luxury retail virtual tours for brands who demand finely-crafted 360 photography to showcase their products. Each 360 is the product of a workflow refined over two decades. Where our post-production studio handcrafts each image to showcase your location at its most stunning. Where we ensure that the tours boast cross-platform functionality. Where viewers can use added functionality to become truly familiar with the brand and location.
Heal’s is so synonymous with stylish, contemporary interiors it seems incredible that they’ve never before offered kitchens. In 2019 they invited Brookmans of Smallbone to launch a collection exclusive to Heal’s in the flagship store. In the early stages of lockdown we were asked to shoot the Brookmans concession, ensuring that they could open virtually during this very challenging time for businesses.
The 360 tours allow prospective customers to view the K1 and K2 ranges, plus the cabinetry and bespoke furniture that Brookmans offer. The tours have become part of the sales process on the Brookmans site, with a virtual design consultation utilising the 360s to help customers design their style, colour palette and fittings.
The process for the shoot is straightforward. We’ve been doing this for a long time, and are here to support you at each stage of the process. We provide guidance in advance to help you prepare and get the most out of the shoot. A single photographer visits the location and determines the best shoot positions. If the space is clean and prepared the shoot is relatively swift. Once back in the studio the post-production process can commence and you’ll usually see the image within 5 working days or sooner. Once your images are approved and delivered, we can help you get the most out of them by providing resources you can use on your social media channels, for example.
You can click to view some of our other kitchen virtual tours or if you’d like to discuss how we can create luxury retail virtual tours for you please do get in touch.
Planning a car interior 360 shoot well makes an enormous difference to the quality of the final result. Over 20 years of shooting car interiors for manufacturers including Volkswagen, Jaguar, Land Rover, Mercedes-Benz, Renault, SEAT and Farizon, we have developed a clear view of what works, what doesn’t, and what clients wish they had known before arriving on set.
This guide covers the key decisions you’ll need to make: where to shoot, how to prepare the car, what to expect from studio conditions, how to choose between 360 photography and 360 video, and how backgrounds are handled in post-production.
Where should you shoot the car interior 360s?
One of the most frequent questions we hear is: ‘Why can’t we shoot our car interior 360 on location in Scotland / Paris / South Africa?’ The honest answer is: you can, but you probably shouldn’t.
Car interior 360s are built from many individual images captured over several hours. Outside, light changes constantly. In the space of 30 minutes, a shift in cloud cover can mean your early frames and late frames look like they were shot on different days. That inconsistency is expensive and time-consuming to fix in post-production, and it almost always compromises the final result. In a studio, you control the light completely. You can hold the same conditions for as long as the shoot takes. The investment in studio time pays for itself in the quality and consistency of what you get back. That said, location shoots can work for specific applications. If you need the car in a particular real-world setting for context, or if you’re combining the 360 with location video, a hybrid approach may make sense. But for the interior 360 itself, studio is almost always the right answer.
New car models are years in the planning. Million of pounds go into the development of the design and technology. This investment won’t get the 360 portrayal it deserves by attempting to shoot it in a field in Wales. In the studio, we control the intensity and mood of the lighting, and ensure the car is perfectly lit. Ultimately, this will allow the viewer to see all the detail in the car, even in darker areas, such as footwells. If the designer has spent years perfecting the design of the pedals then it’s vital to showcase this.
Location shoot in Switzerland – 360 Photography and Video
What should you look for in a car studio?
Not all studios are set up for car work. A purpose-built car studio offers things a standard commercial studio doesn’t: infrastructure for powering a stationary vehicle, overhead lighting rigs designed for large reflective surfaces, overnight secure storage, and the confidentiality protocols needed for embargoed pre-production models.
Cleanliness matters more than most clients expect. A car interior full of leather, polished trim and glass surfaces will show every speck of dust in a high-resolution 360. Studios set up for automotive work understand this and maintain conditions accordingly.
If you’re shooting a pre-production or embargoed model, check that the studio has experience handling NDAs and secure storage. This is standard practice for manufacturer-level shoots, but worth confirming early.
How should the car be prepared for the shoot?
The car needs to remain powered throughout the shoot. Interior lighting, ambient displays, and console features should all be active, as they contribute to the look and feel of the final 360. This means the car will be running, but stationary, for several hours, which not every vehicle handles without some attention.
For this reason, we strongly recommend having a technician present, especially for pre-production models. A technician who knows the car can keep it powered, manage any quirks, and make sure every interior feature is operating correctly when it comes to being photographed. For production models this is less critical, but for any new or unreleased vehicle it is almost essential.
Before the shoot, agree a pre-production checklist with the studio: clean all surfaces, remove any temporary protective coverings, ensure all screens and displays are active, and confirm which trim configuration is being shot if multiple variants exist.
Should you use 360 Photography or 360 Video for a car shoot?
These are different tools that suit different goals, and it’s worth being clear on what each one does well.
360 photography won’t give you a driving experience, but will tell you all about how it feels to sit in that car before you start the engine. It gives you the highest possible image quality. Because the 360 is built from individual still frames, you get the full resolution of a stills camera across every part of the interior. Viewers can explore slowly, zoom into details, and examine materials and finishes closely. This is the right format when the brief is to showcase the interior itself.
360 video is better for experiential content: a simulated drive, a track experience, a walk-around of the exterior. The resolution is significantly lower than stills-based 360 photography, which means fine details in the interior, stitching, texture, instrument clusters, are harder to render clearly. It also means the craftsmanship that manufacturers invest years developing is harder to communicate.
For most manufacturer interior shoots, 360 photography is the primary deliverable. 360 video works well alongside it for experiential content, but is rarely a substitute for it.
Shooting 360’s in a car studio
How are backgrounds handled in a car interior 360?
The background visible through the windows is added in post-production. This is referred to as a backplate. Shooting the interior in a studio gives you full control over what appears outside the car, which is one of the reasons studio shoots are preferable to location shoots even when a specific location is desired.
Backplates can be anything: an abstract pattern, a city skyline, a mountain road, a desert landscape. They need to be shot at the correct eye-height so that the perspective matches the interior view. If the car will be marketed in multiple regions, you may also need to consider whether the road position or environment is appropriate for each market.
Backplates can be sourced from a library, but commissioning them specifically for the brief almost always produces a better result. A library image will rarely match the exact lighting conditions, perspective or mood of your shoot.
We shoot backplates as part of the commission where the brief demands it. For clients including Peugeot and Jaguar, shooting the backplate specifically for the project made a significant difference to the quality and coherence of the final 360. If the interior 360 is the hero asset for a model launch, the backplate should be treated as part of the creative brief, not an afterthought.
360 Backplate
Where can the finished car 360s be used?
A car interior 360 is a versatile asset. Once produced, it can be deployed across a wide range of platforms and touchpoints:
Manufacturer and dealer websites, car configurators and product pages, Facebook and YouTube (both support 360 content natively), VR headsets and immersive experiences, exhibition kiosks and showroom installations, and digital retail displays.
It is worth thinking about distribution early in the planning process, as different platforms have different technical requirements for file format, resolution and delivery method. Knowing where the 360 will be used before the shoot allows the production to be set up correctly from the start.
Fancy a chat about car 360s?
We love creating great car 360s, and talking about it comes pretty close. So give us a call if you want to chat through how it could work for you. We’re on +44 (0)20 360 30231 or click to use the contact form and we’ll get right back to you.
Frequently Asked Questions: Planning a Car Interior 360 Shoot
How long does a car interior 360 shoot take?
A car interior 360 typically takes a full day in the studio though times can reduce based on the brief, and if there are multiple vehicles. The exact time depends on the complexity of the interior, the number of seating positions being captured, and whether multiple trim levels or configurations are being shot in a single session.
Does the car need to be running during a 360 interior shoot?
Yes. The car needs to remain powered so that interior lights, ambient lighting, infotainment screens and console displays are all active during the shoot. For pre-production models in particular, having a manufacturer technician present is strongly recommended to manage the vehicle throughout the day.
Can you shoot a car interior 360 on location rather than in a studio?
It is possible, but studio shooting produces significantly better results for interior 360 photography. A 360 is built from many individual images taken over several hours. On location, changing light conditions create inconsistencies between frames that are difficult and costly to correct. For exterior shots or experiential video content, location shoots are more viable.
What is a backplate in a car interior 360?
A backplate is the background environment composited into the windows of the car in post-production. The car interior is shot in a controlled studio, and the view through the windows is added separately. Backplates can range from abstract designs to specific locations such as city streets, mountain roads or racetracks. Where the brief demands it, we shoot backplates as part of the commission to ensure the background matches the lighting and mood of the interior shoot exactly.
What is the difference between 360 photography and 360 video for a car interior?
360 photography uses individual still frames to create a high-resolution interactive view of the interior. It is the best format for showcasing materials, finishes and craftsmanship in detail. 360 video is lower resolution and better suited to experiential content such as test drives or track footage. For interior showcasing, 360 photography is almost always the stronger choice.
What should be on a pre-shoot checklist for a car interior 360?
Key items to confirm before a car interior 360 shoot include: all surfaces cleaned and polished, protective coverings removed, all screens and interior displays active, ambient lighting enabled, the correct trim configuration confirmed, and a technician present if the vehicle is pre-production or has non-standard features. Agreeing this checklist with the studio in advance avoids delays on the day.
Gunnebo Entrance Control required a showroom virtual tour which would allow prospective customers worldwide to get an overview of the products in their showroom.
Who are Gunnebo?
Gunnebo create entrance control systems which manage the security and flow of people in buildings throughout the world, from airports to offices, stations to sports stadiums.
Why 360s?
Using the 360 tours, customers can select the control system that interests them – for example stiles for sports stadia, and click to read the details about that particular system. The showroom virtual tour opens up the showroom to visitors worldwide, not just prospects in the local area.
Each info pop-up contains an overview of information – both text and multiple images showing the systems. These images bring the products to life – showing them in situ in a variety of places and also being used, showing the flow of people through them. By clicking the ‘Find Out More’ button on each pop-up, the prospective customer can be taken directly to the information page on Gunnebo’s website for that particular product. The 360s are nicely integrated with the website, thus becoming a valuable part of the sales process.
A pleasure to work with, the Eye Revolution team produced a great looking virtual showroom tour with impressive results delivered after a brief 1-hour shoot. They were very receptive and accommodating with feature requests and I always felt confident in their in-house technical and creative talents. Highly recommended!
Take a look at our Battle of Britain bunker accessibility virtual tours. The Battle of Britain Bunker was home to Fighter Command (RAF Uxbridge) in World War II. It was the control centre for air operations during the D-Day landings.
The Battle of Britain Bunker
The momentous decisions about which air squadrons to scramble to defeat the Luftwaffe were made here at the Bunker. Winston Churchill visited on several occasions. It was here in 1940 he was first moved to speak the words: “Never in the history of mankind has so much been owed by so many to so few”. The Bunker is 60 feet (18 metres) underground, and was suceesfully kept secret from the Nazis during the second world war. Its success as a secret command centre unfortunately makes it inaccessible to many people who would love to see it.
Accessibility Virtual Tours – Making Inaccessible Spaces Available for All
The Bunker’s setting is deep underground, and only accessible by the 76 stairs. Thus the elderly or infirm, the disabled or claustrophobic could all be unable to visit. The solution was a high resolution 360 virtual tour. This tour can be viewed by visitors to The Battle of Britain Bunker Exhibition and Visitor Centre.
We are delighted that our photography will open the Battle of Britain Bunker’s doors to people who would otherwise never be able to see inside. Please click the ‘Launch Project’ button above to be taken to the tour.
To enquire about how we can help you meet your accessibility goals, please do get in touch.
On the Jurassic Coast in Dorset, the gloriously named Old Harry Rocks are a dramatic trio of rocks (more properly known as stacks). Here you can explore the views from above in these aerial 360 views.
To dive straight in to this law firm virtual tour, please click the ‘View 360 Virtual Tour’ button.
We were delighted to be commissioned by Mayer Brown, one of the world’s biggest law firms, to create a virtual tour.
Having recently created a new client services suite at their London offices, Mayer Brown wanted to showcase the attractive and highly functional contemporary surroundings clients can expect when they visit the offices.
The 360 Tour
The tour encompasses the reception area, showing online visitors where they will be met. Moving through the 360 tour, you can visit the restaurant, and see the meeting pods within the restaurant space. The pods offer the opportunity for private meetings within the bright and open restaurant space. The meeting room is set-up for a meeting, and the huge windows overlook the throng of Bishopsgate. The showpiece of this law firm virtual tour is the conference space. We have created this so users can see the space empty, with the door panels all open. At the click of a button, the user can change the room configuration to see it set up as for an event.
Architectural Interior Stills Photography
On many projects, it suits clients to have a variety of stills in addition to the 360 virtial tour. On the day of the 360 shoot, we also shot a wide selection of high-resolution stills photos for Mayer Brown to use in their marketing communications.
Get In Touch
We hope you enjoy exploring our high resolution 360 tours. Please note that for reasons of client confidentiality, not all of our work is displayed on our website. If you’re interested in a particular industry which you can’t find in our portfolio, please get in touch with us. It’s likely we’ll have worked in this area but it may not be displayed. You can get in touch via the contact form. Alternatively, please feel free to call us on 020 360 30231 if you’d like to have an informal chat about your project.
In a world that’s moving from print to digital we create engaging content that helps drive sales. A traditional printed commercial property brochure has its place in the mix, but is now simply an expected element. To create stand-out, digital content that adds value and vitality is key.
New Street Square, City of London
New Street Square is a landmark building, beautifully designed and with stunning views across London and particularly of St Paul’s Cathedral. Traditionally, print material would be key in marketing a building like this, often followed up post-meeting with a downloadable PDF. The views at New Street Square are so attractive, that the client wanted to highlight the office space with the views, and the views alone in a series of panoramas.
360 Digital Commercial Property Brochure
The 360 ibrochure features a 3D flyover movie showing the location and context of the building within the City of London.
You enter the 360 i-brochure to explore the office space. You have the option to zoom in for detail. As the view is so incredible we also captured panoramas through the glass at different times of day. These multiple panos in different lighting conditions really help showcase the drama of this location.
And yes, you can download the PDF ready to print if you still use paper!
Commercial Property Brochure 360 Digital
The big advantages of this format is that it’s much more memorable than handing a prospect a printed brochure. It conveys the vital information in a downloadable PDF. It can be easily shared amongst decision-makers and key personnel.
Clients can choose to include other elements, such as exterior 360s, floorplans, hotspots within the 360s which open info points, soundtracks, voiceovers and even embedded video.
If you’d like to talk about how a digital commercial property brochure can help you deliver sales, then please do get in touch.
We were commissioned to shoot an artist’s studio virtual tour for the late John Hoyland’s studio, as it was when he was alive.
About John Hoyland
John Hoyland was born in Sheffield in 1934 to a working-class family. He was educated at Sheffield School of Art and Crafts within the junior art department before progressing to Sheffield College of Art and the Royal Academy Schools, London. There, Sir Charles Wheeler (then President of the Royal Academy) famously ordered that Hoyland’s paintings – all abstracts – be removed from the walls of the Diploma Galleries. It was only the intervention of Peter Greenham, Acting Keeper of the Schools, that saved the day when he reminded Sir Charles Wheeler that Hoyland had painted admired landscapes and figurative paintings, the required evidence that he could ‘paint properly’.
In 1953 Hoyland went abroad for the first time, and hitch-hiked down to the South of France. After the bleakness of post-war Sheffield it was a revelation: “To me it was like landing in Tahiti. There was still rationing here. Down there were all these brown girls, swimming and diving, and all these grapes.” Hoyland visited again in 1957 with David Smith when he was at the Royal Academy and got what he referred to as ‘The Gauguin syndrome’, a lifelong romance with travel and the south.
The Artist’s Studio Virtual Tour
This artist’s studio virtual tour shows John Hoyland’s studio as it was when he worked here, with paintings and materials all in situ. The studio is a shrine to Hoyland, with the colours of the beautiful paint-spattered floor continuing onto a pair of his painting shoes, a poignant detail visible in the corner.
Virtual tours are a wonderfully immersive way of documenting a space, and in this case, is able to give a flavour of the man who worked here. If you’d like to discuss anything about virtual tours, please do get in touch with us.
Explore a selection of royal residences in immersive 360 tours. These high-resolution virtual tours reveal rooms at Buckingham Palace, Windsor Castle and the Palace of Holyroodhouse, with interactive hotspots highlighting artworks from the Royal Collection.
Our work
Over a decade ago we completed our first Royal Palace virtual tours for the Royal Household. We are honoured to have worked with the Royal Household team in the intervening years, creating more 360s of the palaces and even a state banquet.
Some of our existing 360 photography was relaunched alongside some new 360 images, for the Royal Collection Trust. The Royal Collection is the art collection of the British Royal family and the world’s largest private art collection. The 360 tours allow some of the incredible works in the Royal Collection to be showcased online, in their settings within the palaces.
It’s incredibly satisfying for us that images we shot over a decade ago have stood the test of time and are still in use by such an illustrious client. There have been improvements in camera technology that have allowed us to increase the resolution of the new images.
Beyond the visual splendour, these 360 tours play an important role in making the Royal Collection more accessible to a global audience. While visiting these historic sites in person is an incredible experience, not everyone has the opportunity to do so. The virtual tours provide a window into these remarkable spaces, allowing people to appreciate their grandeur and artistry from anywhere in the world.
Working on these projects has been a privilege, not only in terms of the technical challenge but also in capturing the atmosphere and intricate details of these iconic locations. Every room tells a story, and it’s rewarding to know that our work helps bring these narratives to life in an immersive and engaging way.
What you can explore
State rooms and ceremonial spaces in exceptional detail
Artwork, tapestries and craftsmanship via clickable info points
Zoom-in views for ceilings, plasterwork and fabrics
You can click into the 360 tours and explore each room, discovering tidbits of information about the surrounding works of art. We hope you enjoy looking around the images.
These tours were commissioned for the Royal Household and Royal Collection Trust to broaden public access online. For the full project story, including the website launch at Buckingham Palace, see our Royal Household case study.
These tours highlight the calibre of work expected from a trusted virtual tour company London. We’d love to hear about your 360 tour project, so please do get in touch.
Royal Palace Virtual Tours FAQs
Which royal palaces feature in these virtual tours?
Rooms from Buckingham Palace, Windsor Castle, the Palace of Holyroodhouse and St George’s Chapel are available to explore in our high-resolution 360° images.
Do virtual palace tours replace an in-person visit?
No. They complement real-world visits by offering access, context and the ability to revisit details from anywhere.
Who created these royal palace virtual tours?
The tours were created by Eye Revolution for the Royal Household and Royal Collection Trust to broaden public access to these historic spaces.
Architecture 360s – Documenting A Point in History
We were commissioned to create architecture 360s inside the renowned Millennium Mills building. Millennium Mills is one of London’s most famous derelict buildings, having been featured in film, television, music videos and in the exploits of urban explorers.
Millennium Mills
The old Millennium Mills building overlooks the Royal Docks in London’s Docklands. This flour mill was built in 1905 and aimed to mill enough flour to ‘bring white bread to the masses’. It was partially destroyed during World War I when a nearby munitions factory exploded. In 1920 Spillers (who were also a millers, but who were moving into the dog food business) bought it. They rebuilt it in 1933, hence its clear art deco looks. Destroyed in the Second World War, the mill was thus rebuilt again in 1953. The Royal Docks closed in 1981, and with the transportation advantage gone, many of the businesses relocated. Millennium Mills has lain derelict ever since.
Silvertown Redevelopment
The Silvertown Partnership has secured £3.5bn funding to regenerate the Silvertown area, with £12m of this funding going to the Millennium Mills building. The Mills will be transformed into a centre for business and enterprise, with the area around featuring 3,000 new homes, bolstering the city’s affordable housing stock.
Architecture 360s
The Silvertown Partnership wanted to document the Millennium Mills building at this point in time, before the redevelopment commenced. 360 virtual tours are an excellent means of creating an historical record of buildings. Although stills photos show portions of the surroundings and convey a rough impression, 360s allow for thorough exploration. The architects and developers can refer to them, zooming in and out to see the detail. In the future, architecture 360s will allow the residents and users of the spaces to look back in time for a fascinating glimpse into the building as it once was.
Please click Launch Project to view the Millennium Mills Architecture 360s.
A brief came in to create a high resolution photograph that would print beautifully at 7 x 7 meters. Nothing out of the ordinary for us as we specialise in high resolution, big images. But there was a catch – the subject was a single gerbera flower with a diameter of 10cm. This is macro photography with a difference – hence calling it a ‘macro gigapixel’.
The first challenge was to locate a pristine fresh flower. After several phone calls, we had first dibs on a gerbera delivery the following morning in Muswell Hill. The florist was very accommodating and didn’t look too unnerved when I got the magnifying glass out and started searching for the best.
Making a macro gigapixel
Utilising a Phase One medium format 100MP back armed with the 120 macro lens we started testing. Technically this is a tricky shoot. When photographing with a macro lens the depth of field is incredibly narrow. To get around this we used a technique called focus bracketing (also known as focus stacking) where we shot aproximately 40 macro protographs each with a slightly different focus. When combined into a single image the result is a macro image with sharpness throughout. The final file is a composition of 387 medium format exposures.
To make the macro gigapixel file size big enough for the final print, we worked in sections – stitching 9 different areas of the flower. These were then stitched into a single file.
The results needed many hours of retouching to remove pollen and other contaminants from the delicate flower but the results were worth it. Our client was delighted with the final image which printed flawlessly at 7 metres squared.
Click to find out more about what a gigapixel is, and how we create our gigapixel images.
Articlating space beautifully can be a struggle. We’ve created a suite of tools to help simply manage and display content in an attractive and intuitive way. This examples makes use of an enhanced gigapixel to present content to an audience.
In this demo, a gigapixel cityscape is used as an opening movie. When you click you are taken through into a gigapixel cityscape image. You can explore the skyline by zooming in and, vitally, users have the option of finding out which building is which, and gaining more information about the main landmarks in view.
The info points on the enhanced gigapixel can be populated by or linked to a variety of external resources, such as 360 interactive images, youtube, vimeo, e-commerce pages, and so on.
This way of presenting content can be especially relevant for businesses with many sites across one geographic location. They may currently have multiple pages which users have to click through to, but with no cohesive way of displaying the locations together, apart from a map. In contrast, this enhanced visual adds layers of interactivity to encourage users to explore fully.
It is straightforward to manage, easy to upgrade, responsive and works across all platforms and devices.
The burgeoning student accommodation market is not without its challenges. Taylor Wessing predicts “a highly competitive market with potential new entrants to the sector” (2018: Trends in the purpose built student accommodation sector). In addition to new market entrants, the standard of existing student accommodation is improving generally. Providers have moved beyond bland, uniform accommodation, and are offering high aesthetic standards and many additional features to appeal to their prospects. The advent of greater choice leads to students becoming ever-more selective. They’re looking for value for money, but are also envisioning their accommodation to be a key part of their overall student experience. Given that marketing student accommodation is becoming more challenging, creating a brand connection becomes all the more important.
Marketing student accommodation – where does 360 content fit in?
In many cases, it’s not solely students who will be involved in the buying decision. 360s can provide enough information for students and their parents to differentiate between accommodation options and make a decision remotely – this is especially important for overseas students and their families.
Good 360s will illustrate the accommodation, but with clever use of extra content they can also reassure parents and students alike that this is the right choice for them. If a provider is offering unparalleled security features for example, these can be highlighted within a 360 tour. Video can be embedded within the 360, so it can bring together and harmonise other existing content to portray a full picture of the accommodation and experiences students can expect.
Contains the optimum amount of well-presented and relevant content to engage with viewers and take them on the journey of what makes this accommodation their best choice.
High resolution photography that clearly shows the finer details even when zoomed in.
Sharp at all viewing distances.
Retouched to remove scuffs, dirt, stains, etc., to ensure the accommodation is exhibited to its best advantage.
Of sufficient quality to stand the test of time, to avoid looking tired or dated in a year or two.
Getting more out of 360 content
Providers can get even greater value from their student accommodation 360 tours by utilising them beyond their website alone. 360 content can and should be used on social media to tell the brand story. On Facebook for example, 360s can be embedded directly. Content that is interactive creates much higher engagement rates on socal media than static images. Your 360s can help both build your audience and encourage advocates.
Student accommodation providers can populate their Google Business profile with interactive 360 images. Google’s algorithm prioritises high-quality images over often lower quality, user-uploaded images. This enables providers to take control over their visuals on the Google Business pages.
In conclusion…
Well executed and considered 360 content can increase engagement with users, bringing them in closer to a brand. Providers who view 360 content as a tick-box exercise on their site are missing a valuable opportunity, and in today’s challenging environment look increasingly likely to be left behind.
“It is clear that for students, it is not a bed at any price and complex buying decisions are being made.”
Source: Cushman & Wakefield UK Student Accommodation Report 2017/18
This series of images are the result of an incredible brief for Eye Revolution photographer, Will Pearson. Will was approached by a client to shoot a series of 360 images showcasing California’s epic landscape – with a particular focus on the meditative calmness of being in nature. Will already had an affinity for California, having shot there on several occasions before. He was asked to spend weeks exploring California’s loveliest wilderness locations with his assistant, producer and a back-up team. In addition, he gained access to locations that are restricted and require permits. A dream opportunity for any photographer. The resulting work gives viewers the opportunity to visit these locations for themselves in glorious detail.
We’ve undertaken this kind of work both before and since, with briefs for destination marketing 360s in both Switzerland and Peru.
To view the California 360s, please click ‘Launch Project’
This property 360 tour gives you a sneak peek at this incredible house in Whitechapel, East London, where the current owner has created a Georgian living space fit for the 21st century.
The property was built at the end of the 18th century and had seen life as a tailor’s shop as well as a family home. The owner lovingly converted it back from a commecial property into a home. The conversion was undertaken with great respect for the original house, and is now a Georgian gem once more.
A property 360 tour gives viewers the most-in-depth look around a property without actually being there. Photography is clear and crisp, letting viewers zoom in to see the detail around the rooms. Each property 360 tour is VR enabled, so can also be viewed on VR headsets. Our 360s are also optimised for delivery on mobile devices.
We were privileged to work with the R&A Golf Club of St Andrews to create their golf club virtual tour. We have completed a project that will allow the Royal & Ancient Clubhouse to effectively throw open its doors to members around the world. The 360 tours will give viewers a behind-the-scenes tour of the clubhouse.
The R&A Golf Clubhouse
The R&A Clubhouse is next to the first tee of the Old Course at St Andrews. St Andrews is world-famous; considered to be the oldest golf course in the world and known widely as ‘The Cathedral of Golf’ and ‘The Home of Golf’. The Royal & Ancient Golf Club club boasts over 2,000 members (who are members by invitation only) worldwide. The 360 tours allow these members to take a detailed, 360 degree tour around the home of golf. They can inspect the trophies and artwork as well as at the sumptuous clubhouse itself.
Showcasing artefacts
The R&A is home to an incredible collection of paintings, maps, trophies and medals, and of course, clubs and balls.
One of the most prized paintings in the collection is Medal Day at St Andrews 1894. The painting depicts future Prime Minister, Arthur Balfour, driving in as Captain of The Royal and Ancient Golf Club in 1894. It’s a huge piece, measuring 1.5 by nearly 3 metres, and shows 191 golfers in front of the R&A clubhouse. The public will be able to click on the painting and zoom in to inspect the hi-res image. In this way, the 360s will allow people unprecedented access to the collection in detail, wherever they are in the world.
Content Management System (CMS)
The 360s utilise a Content Management System (CMS). This enables the client to add, edit and remove content (such as info points) themselves. This is an excellent solution for clients who may have a great deal of content highlighted within the 360 tours that they may wish to change. As new trophies (for example) are added to the collection, the client can add an info point with large image and accompanying text. If artworks move, they can change the info points accordingly. They can do this simply in-house, without incurring further costs.
Content Delivery Network (CDN)
It’s vital that any site with an international audience can deliver content swiftly and smoothly in each country. For the R&A Golf Clubhouse, the virtual tours are distributed via a Content Delivery Network (CDN) around the world. This means that the tours are delivererd locally to the end user. Thus, loading times are improved, bandwidth costs reduced and vitally, traffic spikes will not interrupt service.
Seeing the R&A 360s
The R&A Golf 360s are not currently available for non-members to view. To discuss a golf club virtual tour project, please do get in touch.
Space agency virtual tour at ESTEC, the European Space Agency’s test centre. Explore spacecraft testing facilities, and see where European space exploration is conceived with these interactive 360° images.
Background
The European Space Agency’s European Space Research and Technology Centre (ESTEC) at Noordwijk in The Netherlands is the test centre for all space activity in Europe. Just like NASA in the USA. ESTEC engineers are hands-on with mission design, spacecraft and space technology. They handle the technical preparation and management of the space projects. Plus, they provide technical support for the European Space Agency’s satellite, space exploration and human space activities.
The Brief
The European Space Agency required a space agency virtual tour at ESTEC. This would be an interactive experience for visitors to their website, allowing them to closely explore the main testing areas at ESTEC. We were honoured to be selected to provide the virtual tours and interactive interface to allow viewers worldwide to explore the centre.
The Execution: Space Agency Virtual Tour
We shot numerous 360s around ESTEC to capture the areas of interest. It was vital to shoot areas that the public would never be allowed, so that they could explore these areas in detail remotely. The final interactive visit allows visitors to look 360° around the centre, and find out more about certain elements by clicking on hotspots which provide detailed information about the equipment. They are able to see where they are at all times by using the 3D navigation map. The map also allows users to hover over a location which interests them, and this location is then highlighted on the map and vice versa.
The Results
The tours were very well received and online visitors worldwide are able to explore the Space Agency. Many of the areas we shot would never be open to the public, or are inaccessible for disabled visitors, so allowing people to visit these areas virtually really opens up the Space Agency to everyone.
In 2019 we updated the tour to include a more responsive HTML5 design, with mobile users in mind.
Click the Launch Project button to explore the European Space Agency virtual tour and see for yourself what happens inside the ESA test centre.
As interior photographers, we specialise in documenting space in the way that makes most sense to a viewer. It’s hard to fully understand a space from a still, or even a series of stills. Whereas 360 interior photography can put the viewer directly in the scene, so they’re orientated within the space. Overlaying additional content can clarify still further, and highlight elements to interest and engage the viewer.
Articulating Solutions
It’s this feature of interior 360s that makes them an ideal tool for articulating solutions. Concepts that would take a great deal of text to explain can be easily conveyed in an engaging manner. It’s this that drew Euroworkspace to use 360s to illustrate their ‘smart locker’ concept through 360 virtual tours.
UBM, the main tenant of 240 Blackfriars wanted to create a smart working environment. Staff have ‘smart lockers’ – which are jam-packed full of clever features, sending data on the locker’s usage to administrators, and allowing staff to simply select the desk they’ll work at that day. To increase sustainability, the desk-booking system works with the power systems, so that when staff book a desk, the power at that station turns on. When they log out, it turns off, and at 10.00pm power to all desks is automatically disabled. Features like this have significantly reduced the amount of energy wasted by the company.
It’s hard to explain these and many more features without a great deal of text, so we were commissioned to create a series of 360s to showcase the stunning office space and intergrate this with a voiceover that talks viewers through how the various systems and smart lockers work.
The 360s were launched at the Facilities Show, and were very well received. Our client has this to say about the project: “Will and the team produced 360-degree images of an exceptional quality for our case-study. They were very patient and gave me some great advice regarding set up and promotion.”
Interior Photographers, London
If you’re looking for interior photographers experienced in articulating space and solutions, please don’t hesitate to get in touch.
We have been creating virtual tours for over two decades. Our long experience tells – each 360 image is finely crafted to give your viewers the best possible views of the space. Please read on to find out more about the Old Sessions House virtual tour.
Old Sessions House, Clerkenwell
Our reputation means we’re lucky enough to be commissioned to shoot some breathtaking locations, but even in exalted company Old Sessions House really stands out. Ennismore own this amazing building, and will be using it as a restaurant, bar and private events venue. Their work on the project has allowed the building to be the hero. Our 360 virtual tours are particularly good at documenting the space and letting it speak for itself.
The classical Georgian building in Clerkenwell Green, London, was completed in 1780. It was a courthouse until the late 19th century, known as Middlesex Sessions House. Judges sat in session 8 times a year, and the building includes the dungeons in which prisoners were held. We shot high resolution virtual tours to document the decayed grandeur of this Grade II listed building. Navigation is simple, you just click the thumbnail to view each 360.
Our extensive insurance covers us to work in a wide variety of unusual settings, so you can book in your shoot without concern. If you have an historic building and would like to discuss documenting it in 360 virtual tours, please don’t hesitate to get in touch.
Please click the ‘Launch Project’ button to see the Old Sessions House virtual tour. Should you wish to view other heritage virtual tours please click here (opens in a new tab).
Aviation 360 for viewers to take a look at the ground-breaking new HondaJet
A business aircraft… but different
In the Very Light Jet (VLJ) category, conventional wisdom has the engines mounted on the fuselage or under the wings. Honda’s entrant to the category turned this thinking on its head and mounted the engines over the wings. This new way of thinking was pivotal for Honda, as they were able to increase cabin space for greater passenger comfort. Improved aerodynamics also reduce fuel consumption by about 15%, a significant reduction. The jet flies faster and higher than anything else in its class.
Aviation Marketing with 360 Photography
360 Photography (also known as virtual tours; 360 VR; 360 interactives) offers web visitors a much more engaging experience than stills alone. For private jet companies or commercial airlines, the ability to let discerning prospects take a look around the aircraft at their own pace is invaluable.
Rather than glancing at an image in passing, the viewer is encouraged to spend time looking around the aircraft, zooming in to see the detail. Tours can also include hotspots which provide additional information on key elements within a scene.
The X-Class, Mercedes’ premium pick-up deserves to be shown off in startlingly clear detail. We created pixel-perfect 360 degree car photography for Mercedes to showcase this very special ‘workhorse’ vehicle. You can zoom right in to view the sumptuous texture of the seat fabric or focus on the dash and trim, which have the feel of a passenger car.
Shooting 360 Cars
We shot the X-Class in the studio to get absolutely perfect results. Shooting 360 car photography is technically challenging – you can read more about how we create such flawless images here. This article explains why we shoot it in a studio and add in the background separately for the best results.
Marketing Commercial Vehicles
360 Car photography can be utilised in marketing commercial vehicles, so fleet managers and end-users alike can have a thorough explore inside the van. They can use the 360 as a tool to help assess the load space and driver comfort. Here’s an example that shows both the load space and cabin: Mercedes Sprinter van 360.
360 Car Photography Specialists
We have been specialists in 360 photography with a particular passion for cars for many years. We are privileged to work with some incredible automotive clients. To view more of our car 360s, please look through our portfolio. In the meantime, here are a couple of quick links:
Eye Revolution is delighted to have worked with England Rugby Hospitality. We have produced a stadium 360 tour at Twickenham stadium – the home of English rugby.
England Rugby Hospitality are the official hospitality suppliers for the RFU (Rugby Football Union). Their requirement was to show prospective customers the premium match seats they can access when they purchase hospitality packages. Many of the packages at Twickenham stadium allow customers to experience gourmet taster menus and fine wines or cocktails. These can be enjoyed for several hours before the match in relaxed surroundings. They can also have drinks reserved for half-time, meet rugby legends and much more. Being able to show prospects around the space is a helpful sales tool, and can assist customers in choosing the package that best suits their needs.
Shooting a stadium 360
The shoot took place on the day of an England v Wales Six Nations game. Capturing live event stadium 360s like this for marketing purposes is often challenging. We needed to shoot from fantastic positions that really showcased the premium seats, but needed to stay out of the way enough to avoid becoming a nuisance to the ticket holders – our client’s clients! It was more important than ever to be inconspicuous. There would of course be a requirement to blur the closest faces too.
We planned the day’s equipment to be lightweight as possible, so as to be quickly and easily moved between shoot positions. It was vital not to spend time handling equipment while in position, or to have bags or pelicases that could cause any obstruction. On the day of the shoot we worked swiftly, trying to capture each 360 in the least possible time to minimise any disruption. The good-natured crowd at Twickenham Stadium made our task much easier. In fact, they seemed thoroughly unconcerned by our low-impact shoot!
The final score? A fierce battle led to an England victory 12-6.
If you’d like to talk about a virtual tour project, please don’t hesitate to get in touch – we’re always delighted to discuss all things 360!
Property 360 tour around a luxury apartment at Kingswick House. The tour is in high resolution, allowing viewers to zoom in to see details close-up. This VR-enabled property 360 tours features call-outs, which are a useful tool for highlighting features of interest, such as the iPad controlled skylight in the dining room.
To find out more about how we can help you to showcase your space in 360° please do get in touch.
Eye Revolution was commissioned by the Royal Household to create high-resolution 360 imagery so the public could explore areas of Buckingham Palace, Windsor Castle and the Palace of Holyroodhouse that are rarely seen.
The Brief
The Royal Household Royal.gov.uk website was undergoing a complete revamp, and required a series of 360 images so the public could view hitherto unseen areas of the Royal Palaces. The virtual tours would need to include hotspots which would open additional information on particular objects of interest in the Royal Collection.
The Challenges
We create ultra high resolution 360 stills by ‘stitching’ together many images. This is an extremely precise process, and the opulence of the surroundings made this vitally important here. Whilst a white ceiling could be a fraction of a millimetre out and it wouldn’t be noticeable, the rug in the Throne Room (for example) required absolute flawlessness. The hand retouching process took many hours of painstaking work to ensure the final images were to a standard which did justice to the historic and sumptuous surroundings.
The Execution
We created 360s for rooms at Buckingham Palace, Windsor Castle, the Palace of Holyroodhouse and also for a state banquet at Windsor Castle for the Qatar State Visit. As a separate project we also created 360s for St George’s Chapel, Windsor Castle. The brief was for each 360 to be a standalone resource, accessible via a thumbnail on the Royal Residence page. Once in the 360, the viewer can look around the room at fullscreen size, and click on hotspots to view info about the treasures in the Royal Collection.
“There is a wonderful high-definition panoramic gallery of the royal residences.”
The Results
The new Royal Household website was launched at a reception at Buckingham Palace, and the 360 images played a key part in the launch as they were the “surprise feature” of the new website. Along with Tim Berners-Lee, the inventor of the World Wide Web, the late Queen unveiled an enormous screen showcasing the 360s to the assembled guests.
The virtual tours were very well received with much of the British and world press choosing to highlight the virtual tours. Emily Bell, writing in The Guardian says ‘there is a wonderful high-definition panoramic gallery of bits of the royal residences…’. Her Majesty Queen Elizabeth II herself commented on the clarity of the images and how much she liked them.
Eye Revolution’s Founder shaking hands with Queen Elizabeth II at Buckingham Palace.
Project highlights
Commissioned for the official Royal Household website
Rooms at Buckingham Palace, Windsor Castle and Holyroodhouse
Interactive hotspots revealing items from the Royal Collection
Unveiled at Buckingham Palace alongside the new website launch
Praised in national and international press coverage
Royal Household Virtual Tour FAQs
Which royal residences feature in these virtual tours?
Rooms from Buckingham Palace, Windsor Castle and the Palace of Holyroodhouse are included, with interactive hotspots highlighting items from the Royal Collection
Why were these Royal Household virtual tours created?
To give the public a rare opportunity to explore areas of the royal residences online as part of the official website update.
How were the Royal Household virtual tours launched?
They were unveiled at a reception at Buckingham Palace as part of the new website launch.
We were honoured to be asked to create the St George’s Chapel Windsor 360 virtual tour. St George’s is the place of worship for the royal residence of Windsor Castle. The castle chapel boasts over 6 centuries of history, and has seen a host of Royal weddings over the centuries.
Royal Weddings
The royal wedding of 2018 saw Prince Harry (Prince Henry of Wales) and the American actress Meghan Markle married at St George’s Chapel, Windsor Castle. Later that year, Princess Eugenie wed her fiancé Jack Brooksbank here. 600 guests attended, along with 2,640 charity workers, community champions and local school children watching from inside the castle walls. Thousands more people flocked to Windsor hoping for a glimpse of the Royal couple and their guests.
Dating from 1348, the chapel is steeped in history, and is the burial place of Henry VIII as well as the executed Charlies I. In the virtual tour of ‘The Quire’, look down and you’ll see where Henry VIII is interred. Henry the Eighth was interred alongside the remains of Jane Seymour, his favourite Queen, who died from complications shortly after giving birth to his son. Charles I is also buried here.
You can see where the Knights of the Garter (including Margaret Thatcher, and Prince William, and who have included Edmund Hillary and Winston Churchill in the past) sit in chapel, and view their ‘stall plates’ showing their coats of arms and titles.
See inside St George’s Chapel Windsor in these 360 tours
You can enjoy the magnificent detailing in the chapel best by viewing at fullscreen. You can also zoom in to see the detail. There are three St Georges 360s – the Quire, the Nave and the Lower Ward (exterior).
Perfect Start Haywards Heath is a beautifully-designed nursery that strives to put the children at the centre of everything they do. This is apparent in the lovely surroundings that feature natural materials all around the nursery. The tables and sandpits are all wooden (no plastic tables here). The toys are wood and fabric, and the garden equipment is also made from natural materials.
Perfect Start Nurseries were opening a fantastic new location in Haywards Heath. They wanted to show parents the surroundings remotely, so they could see for themselves what a great environment this is for their baby, toddler or pre-schooler. Perfect Start decided they needed something more than just stills to really convey how fantastic the setting Haywards Heath is. They realised that 360 photography was the perfect nursery marketing tool. The 360s really allow parents to explore the surroundings at their own pace. Prospective parents can use the virtual tour before a visit in person, to start to appreciate the advantages of the setting. This can encourage parents to consider Perfect Start for their child, and book a tour. The tour can then be used after a visit when parents are making the final decision. They can use the tour to remind themselves of the different rooms and facilities.
It’s vital for parents to select the right setting, and so by using 360 nursery virtual tours, Perfect Start have made it easier for parents to research the options, and determine the best nursery for their child.
360 Property photography of Compton Lodge in Hampstead – a £14m family home close to Hampstead Heath and Highgate Golf Club.
About Compton Lodge
Compton Lodge is an exceptional private residence in Hampstead, known locally for its generous layout and its calm, beautifully balanced interiors.
Why 360 Property Photography was used
Homes of this scale and character rarely come to market, and when they do, stills photography can struggle to convey the sense of space that makes them so special.
We were commissioned to create an archival 360 tour of the property to document it in detail and give viewers a truer impression of what it feels like to move through the house. The tour captures the key spaces, including the striking indoor swimming pool, the mezzanine floors and a series of light-filled living areas that open out towards the gardens. These are rooms designed to be experienced rather than simply viewed. The 360 imagery allows people to understand the proportions and flow far more intuitively than a traditional set of photographs ever could.
Compton Lodge last sold for a reported £14 million, and properties of this calibre are increasingly choosing immersive media as part of their presentation toolkit. A virtual tour gives prospective buyers and designers the ability to explore at their own pace and to zoom in on materials and finishes.
It reduces the need for unnecessary viewings while also creating a richer first impression for serious parties.
High-end property photography has always played an important role in showcasing homes like this, but 360 tours now offer something complementary; a way to preserve the design and architecture in context and to communicate the scale and atmosphere with clarity. For luxury homes, showpieces and unique architectural projects, a virtual tour provides a level of immersion that stills alone can’t match.
We were delighted to be commissioned to create commercial vehicles virtual tours for Mercedes Vans. You can view 360s across the Mercedes van fleet – including the Sprinter, Citan and Vito. 360s let the viewer look all around the space, as if they were inside it. As a result, your prospects have a feel for the load space, and familiarity with the layout, materials and textures.
There’s real industrial beauty in these ‘naked’ vans – the satin of the metal photographs superbly, and it’s left to the viewers imagination how they’d use the space.
The 360s we created for Mercedes Vans are shown without backgrounds. The vans were all shot in a studio, giving us complete control over the lighting. You can have a background added in post-production, choosing where your van would be best shown – whether in the city, a rural setting or perhaps a construction site. You can see many examples of car 360s with backgrounds in our portfolio. We shoot backgrounds (also known as backplates) to order, and also licence existing images for this purpose.
Please click the links below to view the 360 interiors of these Mercedes-Benz vans (open in new window).
We specialise in exceedingly high quality, flawlessly sharp automotive virtual tours, and you’ll see many examples in our portfolio. We have worked with Jaguar, Land Rover, Volkswagen, Peugeot and SEAT to name just a few.
If you have a requirement for interior 360s of your commercial vehicle range, please click here to get in touch. We’ll be happy to talk you through the process and provide an estimate for your project.
At the heart of interactive 360 media is photography. Whilst that may sound obvious, bear with us for a moment! The technology that displays 360 virtual tours changes and evolves quickly, but superb photography will last on. Back in 2008 we created the first in a series of 360s for the Royal Household. In 2018 we updated the technology (for example, updating the player, dropping the flash option for html5) but the photography we shot a decade ago still holds good. It’s incredibly satisfying for us to see those decade-old 360s sit nicely with the our 2017 shoots for the Royal Household. Our work holds up because we are photographers first and foremost.
Eye Revolution’s MD Will Pearson has a passion for shooting Medium Format. He’s often to be found shooting cityscapes and landscapes on his Phase One IQ3. Over the years he has been working on his series of fine art photography, and has just launched a site dedicated to prints.
The new site shows images framed and unframed. You can also see how each would look in situ in visualisations within a room. You will see London cityscapes, city skylines from around the world, a new series of California landscapes, plus many other large-scale images.
The main image above features Will (centre) showcasing a silver hand-gilded cityscape at Sotheby’s, London. If you are interested in viewing a gilded piece at Sotheby’s please contact us arrange an appointment.
These property 360s show the leafy exterior and dramatic interior of this £12m home in a church conversion in Richmond, South-East London.
The property comes complete with a 118ft tower and a swimming pool inside. The property 360s give viewers the chance to explore a full 360° around the rooms, and you can zoom in to see the detail.
360 car interior photography – putting prospects in the car
360 car photography is our passion, and we are privileged to work with a world-class company like Land Rover to create 360 car photography of their range. The Range Rover Sport is the sporty sibling to the Range Rover, a vehicle that combines an impeccable off-road pedigree with a luxury interior.
Range Rover Sport interior
A sharp, flawless 360 inside a vehicle allows prospects to feel familiar with the car, the materials even before they book a test drive. More compelling than flat images, a 360 is versatile and can be utilised in dealerships, on manufacturer websites and on social media. It’s engaging content for VR Headsets at events too.
Shooting Car 360s
If you’re considering shooting a car interior and have questions about how we shoot 360s then our 360 car photography article might help. It answers questions such as whether or not it can be shot on location; whether you should be thinking about 360 interactives or 360 video, and how you can use it once you have it.
Click the ‘Launch Project’ button below, and scroll down to ‘EXPLORE INTERIOR’ to view the Range Rover Sport 360 car interior.
Car virtual reality allows manufacturers to put prospects inside the car in any variety of ways. 360 car interiors viewed via VR have many applications – at motorshows to showcase an absent model, for dealerships to give customers the experience of being inside the vehicle, for online prospects to get a feel for the car. They can even be used as a VR mailout direct to a customer’s doorstep.
Range Rover Velar 360s
For the launch of the new Range Rover Velar we were briefed to create a 360 that would showcase the superb interior. The Velar sits between the Evoque and the Range Rover Sport. The Velar is a gorgeous luxury vehicle that deserves the best possible visuals.
Commissioning a car 360
To find out how to get the best results from a 360 car shoot, you can read our thoughts here.
Get in touch
To talk about commissioning us to create a car 360 or other car virtual reality content for you, please call us on +44 (0) 20 360 30231 or contact us via this form.
To view the Range Rover Velar 360, please click the launch project button below, and scroll down to ‘EXPLORE INTERIOR’
We’ve recently shot 360 photos of Downing Students properties in Newcastle, Leeds and Glasgow. These incredible properties are a world away from the dim and dingy halls we endured when we were students! The halls are beautifully designed and offer outstanding accommodation which is both bright and functional. The client needed 360 photos that would reflect the quality inherent in their brand. We were delighted that they selected Eye Revolution to work with them on their 360 project.
Prospective tenants can use the interface (that brings all the individual 360 images together) to explore their potential surroundings in detail. You can discover hidden features, such as storage for bulky suitcases concealed in storage under the beds, security entryphone systems, high speed wifi and so on. You can also explore other areas in the 360 tours, like the games rooms, cinema rooms and outside spaces.
360 photos – a useful tool for marketing student accommodation?
360 photos offer potential tenants a virtual visit to the accommodation, really letting them get a feel for the surroundings. The 360s give much more of an impression than still photography could. Overlaying additional information lets you highlight features of interest to your target market. Your 360s can be viewed both on your website, and can also be displayed in kiosks at exhibitions. The 360 photos are VR-enabled, allowing them to be viewed with VR headsets such as Google Cardboard.
Please click on the ‘Launch’ buttons to be taken to the student accommodation 360 photos of Downing Students Leeds, Newcastle and Glasgow. If you are interested in commissioning 360 photos of your university student accommodation, please do get in touch by phone on 020 360 30231 or using online contact form.
